5 Tips for Producing Product Review Videos that Wow

Now that mobile phones, cheap video cameras and Webcams have hit the mainstream, many of the product review videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair than a taped city council meeting.

Thankfully, as a product reviewer, there are plenty of ways you can avoid boring your audience, drawing harsh criticism, and falling into the bad review trap. If you’re an affiliate marketer – or simply like voicing your opinion on stuff or sale – follow these five tips on creating great video product reviews that wow:

1. Exceed three minutes at your own peril.

keep the review short and to the point.

2. Focus on the product & discuss it equitably.

 focus specifically on the product itself, not on the reviewer

The opinions you express should be as balanced and honest as possible. 

3. Concentrate on the primary features & what they do.

 Pick out a few features which make this product unique

 Shift the focus away from a dry recitation of facts and figures and onto what those features do to make the user’s tasks easier or more fun.

4. Riff your script, don’t give a valedictorian speech.

don’t try to read out your review. In order to keep on track, make a list of the key talking points and an approximation of when you want to get to the next one.

5. Use quick, clean edits & lots of them.

 three seconds is about the most you should keep a static image on a screen.

Straight cuts are almost always preferable to fancy crossfades